Country Living launches products at Sears, Kmart
At The Design File, we love hearing about and featuring new products.
So I wanted to share with Lipstick to Crayons readers that Country Living magazine is launching a new line of home fashions with “heirloom appeal” at more than 1,200 Kmart and 500 Sears stores across the country.
The collection includes a comprehensive assortment of over 700 home products “that re-define country style,” the company says. They include bedding and bath, tabletop, furniture and home décor — all priced accessibly from $3.99 for candles to $349 for dining furniture.
The Country Living Collection features a fresh mix of modern and traditional design focusing on quality craftsmanship and comfort, the company said.
The line takes its inspiration from the pages of Country Living magazine and marries old and new in a variety of textures and patterns. Rustic dinnerware, quilted bedding and Egyptian cotton looped towels (see photo at left) are some of the featured items that will add a classic country feel to any modern home.
“Country Living’s readers are passionate about their surroundings and how they entertain,” said Editor-in-Chief Sarah Gray Miller. “They value attainable luxury, quality, authenticity and comfort – all of which are reflected in our new home collection.”
The Country Living Collection will offer four distinct looks: Modern Countryside (see photo above), Blue & White, Red & White, and Faded Antique. Each will span traditional and modern country sensibilities.
Highlights from the collection, as described by the company, include:
Fashion Bedding
- The largest category features comforter sets, quilts, decorative pillows, throws, and 400 thread count sheets made of 100% Egyptian cotton with fine detailing including eyelet and crochet trim or 600 thread count sheets made of 100% Egyptian cotton. (priced $14.99 – $169.99)
Kitchen Textiles
- Table runners, table cloths, placemats, chair pads, napkins, aprons and kitchen towels which are thoughtfully completed for durability and design with rick-rack trim, reversible patterns, and crocheted edges. (priced $2.99 – $16.99)
Tabletop collections
- A range of aesthetics including traditional and non-traditional patterns, as well as four core groups designed to mix and match with the fashion dinnerware. Plus, elegant oven-to-table serving pieces. (priced $3.99 – $24.99)
Bath collection
- Towels, bath sheets, washcloths, and hand towels in a wide range solid colors and patterns. All are made of Egyptian lopped cotton to ensure they are both soft and absorbent. (priced $6.99 – $14.99)
Furniture
- All furniture is ready to assemble and created with sturdy wood construction, antique nickel hardware, nail head tacking, and linen upholstery showcasing intricate moldings and fluted details to give each piece an heirloom presence. (priced $79.99 – $279.99)
“The addition of Country Living to our portfolio increases the options available to our Sears and Kmart customers in both look and style, and in a broader rang of products that our customer has already told us she wants,” said Doug Wurl, vice president for home fashions. “The magazine’s reach, coupled with the accessibility of our stores and online channels, create the potential for a true national brand with elevated design sensibilities and enormous appeal.”
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