Online Printable Coupons Savings Estimated at $1 Billion – So Get on the Bandwagon, Already
Last week, I told you about the growing popularity of couponing and the savings that resulted via newspaper inserts. Well, now my favorite online, printable coupon site, coupons.com, has some numbers to share.
Coupons.com today issued new data that shows digital coupons grew 100 percent during the first half of 2010. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via Coupons.com and the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.
Printed Savings Exceeds $1 Billion
Printed savings from Coupons.com and the Coupons.com digital network for the 12 months ending June 2010 exceeded $1 billion. This includes savings printed or loaded to a store loyalty card and represents a 100 percent increase compared to $529 million the year before. In addition, printed savings in the month of June 2010 exceeded $110 million, the highest ever recorded by the company in a single month. Growth is attributed to several key factors, including continued consumer adoption of online printable, save to store loyalty card and mobile coupons and increased use of digital coupons by brand marketers, including manufacturers and retailers alike.
Demographic of Digital Coupon User
Data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population, dispelling the perceived low-brow stigma of couponing.
Consumers who print digital coupons have an estimated average household income of $96,000, a 14 percent higher income level than the U.S average.[9] Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.[10]
In addition, 33.4 percent of those who print digital coupons have a college degree (up from 30.4 percent in 2008), compared to 28.9 percent of those who use newspaper coupons and 26.1 percent of the general populace.[11] Also, adults with college degrees are almost twice as likely to have used coupons in the past six months as those who didn’t graduate from high school.[12]
Digital Coupons, Popularity by Product Category
For the first half of 2010, Ready to Eat Cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy & Eggs was the top category for Save to Card coupons. The deeper variance in the top categories for Save to Card coupons compared to the other two lists is attributed to the fact that brands geo-target campaigns to areas where local supermarkets carry their products which results in a different set of coupons available for consumer selection.
So where is your favorite place to get coupons?
Popularity: 1% [?]
Welcome back!
#1 Anne on July 28, 2010:
Well I certainly don’t fit the demographics of a digital coupon user. But that’s okay. I don’t care. All I care about is the savings I can generate for my family.
Great article! It is amazing to see how this is growing.
#2 bryansmith on July 30, 2010:
A lot of interesting points discussed in this post. This article is very interesting with useful information.
#3 Rowena Lejano on August 17, 2010:
As I have been hit by the economic downtrend, I certainly appreciate any means I can save or get products for less. Coupons rock!