Research Shows Increasing Popularity of Couponing – $2 Billion SAVED!
Valassis, one of the nation’s leading media and marketing services companies, announced today that coupon distribution and redemption continue on a record-breaking growth trend during the first half 2010 In total, consumers saved nearly $2 billion with coupons in the first half 2010, a 37% increase over pre-recession levels.
Marketers offered 18 billion more consumer packages goods (CPG) coupons in the first half of 2010, up 11.4% from a year ago and 24.8% from mid-year 2008.
As shopping behavior has become more entrenched in value-oriented habits that originated during the recession, overall redemption volume has increased 7.9% year-to-date, with a higher growth rate (+12%) coming from the Health and Beauty Care (HBC) segment in 2010.
“Marketers have increased their promotional activity as consumers have embraced mindsets toward value and are defining what has been called the ‘new normal’ when it comes to these learned shopping behaviors,” said Suzie Brown, Valassis Chief Marketing Officer. “Consumers are adjusting their spending and becoming more strategic in their purchases as deal seeking escalates. Today’s shoppers don’t leave the house without their coupons and they don’t seek savings in just one place or from one media source.”
First-half 2010 findings also reveal a shorter expiration of 9.5 weeks compared to 10.6 weeks for the full year of 2009. In addition, face value is up to $1.43 for the first half of 2010 compared to $1.37 for 2009.
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#1 Lauralee Hensley on July 23, 2010:
Boy, I sure use coupons in this economy. It’s the only way to get everything you need to feed a family. Check those newspapers for the best grocery deals, map out a circle driving plan to the various stores to save on gasoline, and pair the grocery store deals up with the coupons. Yet, only use the coupons if it’s really a good deal and you can’t get a store brand still cheaper than a name brand with a coupon. You really have to be smart and plan it all out.
I do wish the coupons had much longer expiration dates.
#2 Online Printable Coupons Savings Estimated at $1 Billion – So Get on the Bandwagon, Already | Lipstick to Crayons on July 27, 2010:
[...] week, I told you about the growing popularity of couponing and the savings that resulted via newspaper inserts. Well, now my favorite online, printable coupon [...]